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The recession has really turned the business world on its head, as well as conceptions about employment, and unemployment. Recessions shuffle the deck because they reveal inefficiencies. When times are good, even a poorly functioning company or a low-quality product can enjoy some level of success because there is so much money circulating that at [...]

Knowing what to blog about can make all the difference when blogging for your business. While it may be easy enough to decide what to write about for a personal blog (i.e. ranting is somewhat encouraged), those same approaches may not be appropriate for your business’s blog. Always remember that your business’s blog is a [...]

When you run a blog for your business, it is a world of difference from running a personal blog. You not only need to engage readers but you need to provide them with content that is relative to your goal of promoting and/or selling products and services, be it for your own offerings or otherwise. [...]