Brilliant Marketing – Put In The Doghouse

 You know you have been there! Failed to answer the question “Do I look fat in these pants?” or ” Do you think she is pretty?”,  then you know what I am talking about.

This is probably the most brilliant bit of online advertising I have ever seen. I was sent an email from a buddy (way to go viral) with a link to this web site which shows a short video of a man buying his wife a vacuum for their anniversary (Doghouse move!).

The best part of the whole deal is that you can upload someone’s picture and add their email address to put them in the doghouse. Apparently the only way out is to buy jewelry from JC Penny. Not my first choice of locations to shop jewelry but still a brilliant marketing move.

If this doesn’t go viral and just prove that social web and marketing out ranks TV then I don’t know what will.

Check out who’s in the doghouse: http://bewareofthedoghouse.com/