Customer Satisfaction, What Matters Most

Using myself as my only source of reference I can say, without a doubt, that when a company does everything right I notice and I tend to return for more. However, when a company does something wrong is when they have an opportunity to be different, to be the best. Cold meal, broken in shipment, ugly shirt (looked good in the store…) or perhaps just not quite right. It doesn’t matter what the reason is it only matters what the result is.

Return business and client retention is what it is all about because it is too difficult and takes too much work to go and find more. This is particularly true if you are in a saturated market because now you are forced to “steal” clients from your competition. If the competition is focused 110% on customer satisfaction then you won’t be able to steal any, period.

Although most companies and business professionals can agree that customer satisfaction is key, many dispute when when or how to fire a client. Some may argue that you never fire a client but I would disagree. There is such a thing as a bad customer just like there is bad customer service. I won’t tell you what determines good vs. bad but I will say that customer satisfaction is key.

Satisfied customers leave quality comments and provide healthy, well qualified referrals. We all want referrals and in particular those high-quality types. What is customer satisfaction when you run a blog? I suppose it is quality content which brings visitors which in turn produces revenue or revenue potential. So, is that it? All we have to do to get and keep quality customers is produce great content? What do you think?