How Cisco Tried to Make Routers Sexy. . .Using Social Media
Our Blogging Future
This is huge! If large organizations like Cisco are realizing the power of social networks and blogs then others will follow. I foresee large campaigns from fortune 1000 organizations tearing up the blogshpere on massive scales.
What it Means
For the little guys, like me, this means that smaller enterprises and eventually small businesses will be looking to launch similar campaigns but with smaller budgets. This means that they are likely to knock on your door.
How Will They Find Me?
I don’t know for sure but I am guessing it will be via platforms similar to SocialSpark.com . Other options may include more organized versions of Elance.com or Odesk.com for companies seeking to market to the web. Anyone know a VC?
Excerpt from Original Article
In March this year, Cisco launched the ASR 1000 Router Series. No big deal, but for the fact that it was delivered completely via social media. This was apparently Cisco’s fifth most successful campaign, and according to the company it has proved to be a turning point for the way Cisco takes products to market: “virtually, virally, and visually.
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